Compared to the Western world, online shopping penetration in Bangladesh is relatively low – a mere 3% of people do online shopping there. However, the country encountered a surge in online buying propensity in 2020 due to COVID-19-related lockdown measures.Online Shopping In Bangladesh Online shopping increased in the country by 70 % in 2020 compared to last year.Online Shopping In Bangladesh.Online Shopping In Bangladesh It is forecasted that business-to-customer e-commerce will double by 2026. 50 % of the expanding e-commerce consumers reside in the capital, Dhaka. This study aims to characterize the growing number of online shoppers and capture the heterogeneous impact of online shopping on physical shopping frequency. The study uses data from a survey conducted during the last two months of 2021. Responses from 308 individuals were used to develop a binary logit model to capture the heterogeneity among online shoppers.Online Shopping In Bangladesh